Shooting video with a 360-degree camera like the new Kodak PIXPRO SP360 takes a slightly different mindset. Throw away what you’ve learned about shooting with a normal camera — there’s a new format in town.
The current industry climate in LA is changing rapidly as tech and creative are coming together more often than not to collaborate on innovation and storytelling. Here's some insight from a recent talk at Creative Mornings LA.
CES kicks off each new year with various industries and organizations converging in Las Vegas to showcase the hottest and newest in technology. Working with some of those companies and industries we enjoy staying up-to-date on trends - take a look at what we thought made an impact.
Creative Block - it's a real thing and our creatives have some experience trying to overcome it. Here are ten tips we recommend to keep the inspiration flowing.
Storytelling in advertising is nothing new. In fact, our ancestors did it around campfires. Capture this spirit (for a more sophisticated audience) with 6 books for your content marketing.
Music has the ability to evoke emotions, feelings and even a memory. It gets even more interesting when visuals are used to bring lyrics to life. Our resident Video Editor, Kevin Strick, shows us just why the marriage of visuals and music is so interesting in this brief history of the "music video".