YouSendIt needed an easy-to-understand overview video to inform both its existing 20 million users and potential new users on the full capabilities of the new YouSendIt products.

The Buddy Group worked with YouSendIt to develop messaging points, write the script, conceptualize a new style that played off existing brand guidelines, design custom illustrations and bring it all together with seamless motion graphics.

The resulting video was used on the YouSendIt website, product pages, trade shows and with email blasts to users.