According to Road & Travel Magazine: Women purchase more than 50% of all new vehicles, 48% of all used vehicles, influence 80% of all sales, and have now reached 59% of all Internet users.

Understanding these key statistics, The Buddy Group worked with Toyota and their media agency Saatchi & Saatchi to produce the online destination for Toyota Highlander’s awareness and education campaign, "Why Highlander?"

The Buddy Group was challenged to create an online campaign which extended the personality and tone of broadcast spots to digital mediums. The website featured ground-breaking interactive video encouraging the user to experience, explore and educate themselves at their own pace. The Buddy Group's DotLot, design and development were all called into action as we produced the entire interactive experience including all green screen video, animations and interactive video technology.