DTS has long been a leader in digital cinema surround sound, but their contributions to the consumer entertainment market are far less well known. To promote their Car Audio, PC Audio and Television Broadcast products they needed a series of commercial-quality spots that they would use at trade shows and on the web.

The Buddy Group came to the table with a slate of ideas for each product. Each one was focus-group tested and storyboarded in order to make sure the public would get a clear understanding of these technically complicated products.

We had a lot of fun making these spots and got to work with stunt performers, car rigs and high-end 3D motion graphics in the process. All in a day’s work!