The Buddy Group worked with Google, American Express and YouTube to build a custom YouTube Brand Channel where small businesses could upload video and photography assets, which would then automatically be stitched together, overlaid with motion graphics and enhanced with an audio soundtrack.

The program was developed to support American Express’s Small Business Saturday program and support small businesses in creating professional quality video to tell their video story. The resulting My Business Story page is arguably the most powerful Brand Channel on YouTube.

The program has resulted in approximately 2 million video views — all incorporated with Google and American Express graphical assets. Additionally, commenting on the videos included: 90% positive association with the small business owners and 92% positive association with Google and American Express. Participation in the My Business Story program has come from 42 of 50 states and 14 different business verticals.