Reebok was looking for an innovative way for consumers to interact with their new Realflex shoe on an iPad. Naysayers thought this type of interaction on an iPad was taboo. We fascinated all with our voodoo of enabling the user to have the power to virtually play with the Realflex shoe without ever having to leave their home.

With the Reebok Realflex iPad app, the user can magically spin the shoe vertically, horizontally and laterally and also bend & twist the shoe with a touch of their fingers on the iPad screen.

The Buddy Group additionally supported the launch of the Realflex with a custom YouTube Brand Channel and rich media ad creative.