The Buddy Group created these ads to convey a clear-cut message: Post-It Pop-up Notes are easy to use. With a colorful look and feel that has become associated with Post-It products, we used simple animations to let consumers know that a good product just got better. The focus was placed on the convenience of one-hand dispensing during even the most simple of daily tasks.

And, if there was any doubt that Post-It Pop-up Notes aren’t the best invention in the history of productivity, free samples were offered through a link on the ad. Now that’s something that doesn‘t pop up every day.