Old Navy had plenty of places for people to buy their clothes with hundreds of retail outlets and a great online store, but uber-fans of the brand and the many people in love with Old Navy’s musical-inspired commercials had few places to connect with the brand online.
The Buddy Group was called in to design a fashion-forward site where users could get a sneak peek at upcoming clothing lines, watch behind-the-scenes videos of the commercials and listen to the music made famous in their advertising campaigns. The site makes use of beautiful Flash and design elements to make a fashion statement all its own!