Hey, sometimes The Buddy Group likes to monkey around! We created these ads to promote MonkeyBarTV.com, a kid’s entertainment website from Hasbro containing games, videos, comics, and more.

Using fun animations and expanding panels, the ads worked as a portal where visitors were able to link to some of their favorite games. The ads also allowed visitors to play an in-ad game called Whack a Lewis – a Whac-A-Mole style game where the player moves their character around the board while trying to hit each character as he comes out of a hole.

Using these effective elements the ads proved to be quite successful, achieving a click through rate of 4.67% an activity rate of 9.32% and an average display time of 12 seconds.