LG partnered with Sprint, Alcone and The Buddy Group in creating a comprehensive marketing campaign to promote its new phone -- the Rumor2. The Buddy Group was asked to create a series of videos that would be shown to LG executives showcasing how this partnership worked together to produce the many aspects of the campaign.

The Buddy Group created engaging, seamless videos from pre-existing video, audio, photos, text treatments and other elements. The videos outlined the different aspects of the complete marketing strategy including print creative, a website, online ads, an online contest, a social media aspect, and special appearances by the LG spokeswoman Heidi Klum.