Supermodel – check. Stylish LG phone – check. Butterflies – uh…check!

We partnered with our Buddies at Alcone Marketing to deliver a cell phone site like no other. The program focused on submissions to join the LG Style Team and help design a custom backplate for the LG Rumor2. Users uploaded their videos on why they were the best choice and those voted as the top candidates presented their designs to Heidi Klum, the LG Ambassador of Style.

Designs were chronicled with a series of webisodes which kept fans engaged with the team they had helped to pick. The site also offered the ability to create a custom skin, see behind the scenes of the video shoots and an interactive phone that highlights the features of the LG Rumor2. This is a rumor worth spreading!