Think you know your music collection pretty well? The iList music party game will test your playlist knowledge. iList is a game played with your MP3 player where each player searches their playlist for a song that fits the category drawn from a card. If you’re the first to submit your song to the portable game unit you win!

Teaming up with Hasbro, the Buddy Group set out to design ads that created brand awareness, highlighted the game’s features, and provided a link to purchase the product. Also, from within the ads the visitors could send an email to their friends letting them know about the game and inviting them to play.

Grab your MP3 players, grab your iList game, grab your friends - it’s time to get this party started!