Old Navy knows that what your jeans say about a woman is just as important as what the woman say about her jeans! In the spirit of this two-way communication, Old Navy named its three styles of jeans to give them further personality.

However, Old Navy wanted to make sure consumers understood any woman could where any style and that the three styles were more about your attitude at the moment.

To help convey this message, The Buddy Group built online ad units with a quiz asking women their state of mind and plans for the day/night. Based on the responses, the ad units recommended the right pair of jeans for the occasion! The ad units also include details on all three jeans and imagery from the television ad campaign.