This was one of the “coolest” projects we ever worked on. To support the launch of Del Monte’s Fruit Chillers, our Buddies at Think 360 created two ad concepts; one aimed at kids and the other aimed at their health conscious parents. They sought us out to bring their vision to life.

The kid creative focused on the fun factor of the product and included a game with a skateboarder making his way through junk food as he attempts to catch Fruit Chillers and max out his score. These ads also featured a tie in to the Nickelodeon Kids’ Choice Awards.

By comparing ingredients of some snack alternatives, the parent creative focused on the health benefits of the Fruit Chillers. To make it easier to purchase the Fruit Chillers for their kids, the ads included a printable coupon and a form to sign up for savings and special offers.

In the end, the ads were able to successfully communicate the message that Fruit Chillers are a fun, delicious and healthy snack that both kids and parents can feel good about.