Back in 2008, The Buddy Group worked with McDonald's to create a new box and games for Happy Meal — digital ones on HappyMeal.com! After establishing the initial architecture and build of the website, The Buddy Group worked with McDonald's, licensees and other agencies on a timed schedule to refresh content with new, monthly content inspired by the movie and toy partnerships happening in-store. Refreshed content included custom-built games, re-skinned games and site re-skinning to match the licensee for the month.