Since 1973, Timberland Company has focused on "Doing Well and Doing Good" by delivering world-class products, making a difference in the world community and creating value for shareholders, employees and consumers around the world.

The Buddy Group was challenged by a team of digital heavy weights (Mediacom, Timberland Company eCommerce Group and PointRoll) to create an experience that encouraged their target audience to interact with the brand's rich media ad on targeted publisher sites to begin configuring their boot within the rich media unit itself. The Buddy Group accomplished this by creating a series of expandable ad units that worked closely with both the ad delivery platform and the Timberland eCommerce solution -- where the user ultimately landed to complete their purchase.

Key analytics to measure included click thru and time on brand. Both measures performed extremely well. Due to the unique nature of the creative, The Buddy Group developed a new measure as well, not before tracked by traditional rich media delivery platforms. The addition of “Site to Store” tracking allowed all involved to track what site generated what kind of customized boot and, of course, who converted on the sale.