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SPECIALTIES
YOUTH The Buddy Group and CEO Pete Deutschman have been leaders in the online generational and youth marketplace for many years! Our experience includes: COPPA compliancy (Children's Online Privacy Protection Act) rules and regulations; games, media and creative that connect with children, tweens, teens and their parents. With years of experience in this vertical, The Buddy Group boasts vast research, case studies and relationships no doubt invaluable to your brand or service. Some of our best generational and youth work includes: Jay Jay the Jet Plane website with sing-alongs and Flash interactivity for pre-schoolers and their parents; logo for Stoked, an action sports youth mentoring program; rich media ads for the all new Furby, iDog, Hersoscape, Trivial Pursuit Pop Culture, Monopoly 75th Anniversary and more; and a dynamically driven, Flash application for Topps trading cards that lets users raise their own Garbage Pail Kid! Call Buddy Pete at 949.468.0042, bunk 101, to chat about how we can help you better interact with the youth marketplace or other generational marketing needs. MEDIA & ENTERTAINMENT The Buddy Group knows entertainment and media. In fact, our founders got their start in the entertainment and media space. We have experience in marketing live entertainment, motion pictures, DVD releases and publishing websites. Before joining The Buddy Group, Vice President Bryan Boettger owned and operated Ross Publishing - a publishing company specializing in custom print and online publications. These print expertise are coupled with extensive experience in interactive websites, promotional websites, podcasting, email marketing, rich media advertising and interactive cdroms for movies, publications, television and radio. The Buddy Group is proud to have worked on: rich media ads for Warner Bros. Independent films like March of the Penguins and Everything Is Illuminated; soon to be launched state-of-the-art websites for The OC Pavilion and Pacific Chorale; a custom 90-page, full-color guidebook for Gilead pharmaceuticals; dynamically updated, Flash training applications for Precision Solutions; and the 36 Parables DVD collection. Call Buddy Bryan at 949.468.0042, bunk 104, to chat about how The Buddy Group can help garner more buzz, viral word-of-mouth and dedication to your media. VIDEO The Buddy Group is leading the charge in bringing video and interactive video to the Internet in websites, rich media ads and online applications. Our Director of Photography and Digital Video Production has an Academy Award Nomination for his work on IMAX movies -- so we ain't messin' around here! The Buddy Group is creating new rules in utilizing high-end video in ways end users have never before seen. Currently, our new Orange County headquarters are being built out with a 400 square foot video studio with green screen capabilities. The Buddy Group's vision for the future starts with: seamless interactive video like "Make Me Dance" on our homepage; content and video integration like the burger navigation on this Chef's Specials page; video and animation merged to create dynamic games and applications like that found in the Cafeteria; and much more. Call CEO/Chief Buddy Pete Deutschman at 949.468.0042, bunk 101, to chat about the future of video online. RICH MEDIA The Buddy Group specializes in producing online ads that captivate and engage your target demographic. Our founders pioneered rich media creative launching some of the first overlay ads and polite banners. Today, we continue to push the envelope on what is possible using rich media. This constant drive for perfection and creative breakthrough has garnered some of the highest click-thru rates for our agency Buddies and their clients. Not only does The Buddy Group produce dozens of rich media creative pieces every month for clients like Nokia, Hasbro and Warner Bros., but we also work closely with many makers of rich media technology themselves. Through cooperative relationships, The Buddy Group stays in personal contact with technology makers to keep an open dialogue about how both we and they are pushing the newest technologies to their limits. Call CEO/Chief Buddy Pete Deutschman at 949.468.0042, bunk 101, to chat about how your brand can generate higher click-thru rates than you've ever seen before. AGENCY COLLABORATION The Buddy Group was founded on the principle that two buddies working together are always better than one acting alone. Many of our top clients are other agencies, and we appreciate the importance of building a long-term relationship based on trust, return on investment and commitment. We have worked with small, medium and large agencies behind the scenes or on the frontline deploying strategies, brainstorming or building out creative campaigns. We will play the role you need and never step on our Buddies' feet. To that end, we of course can't publicize what agencies we do work for behind the scenes. However, we'd love to sit down and talk with you about how The Buddy Group can help add to the arsenal of resources your agency has at their disposal. Call VP/Creative Buddy Bryan Boettger at 949.468.0042, bunk 104, to chat about building a long-term relationship between your agency and The Buddy Group. |
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