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GARBAGE PAIL KIDS
Vertical: Youth & Entertainment
Project: Flash-Based Games
Challenge:
Create a Flash-based application allowing users to customize their own Garbage Pail Kid and continually return to "raise" the GPK with further customization and learned behaviors. Additionally, use online bonus codes from product packaging to unlock customization, thus driving sales.
Result:
The Buddy Group created a dynamic, custom illustrated, online application that remembers a user's settings and customization. Not only are status levels recalled, but the customized illustration is used in complex animations unique to that user.
MARCH OF THE PENGUINS
Vertical: Media & Entertainment
Project: Rich Media Advertising
Challenge:
Build a rich media advertisement of interest to both youth and adults, movie-goers familiar and unfamiliar with the film.
Result:
The Buddy Group built a polite rich media ad that streams in additional content after a user clicks on one of three tabs. A video trailer is targeted for adults and those unfamiliar with the film. Downloadable coloring pages are targeted toward youth viewers. Various wallpaper downloads target the strong, viral demographic so critical to the success of the movie.
JAY JAY THE JET PLANE
Vertical: Youth & Entertainment
Project: Interactive Website
Challenge:
Design and develop an interactive website that is engaging enough for parents, but simple enough for parents and young children to interact with the website together.
Result:
The Buddy Group utilized the Jay Jay brand imagery to design a site with straight-forward animation very young children can follow. Additionally, features like the Jay Jay Sing-Along and eCards provide opportunities for parents to play on the site with their children. All this was done while also building in complete COPPA compliancy.
STOKED
Vertical: Non-Profit & Youth
Project: Brand Identity
Challenge:
Build a brand identity to which both potential mentors (20- and 30-somethings) and mentees (youth) can relate. While having an urban feel to the logo, it must also hold credibility in the donor sphere.
Result:
The Buddy Group designed a logo utilizing silhouette illustrations of a mentor and mentee to bring the extremely important human aspect of the organization to the forefront. A font with a modern style, yet soft edges, brings the urban feel without too much edginess.
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