Archive for the ‘Create’ Category

Our most recent article for MediaPost’s Video Insider talks about Why Every Brand Needs A Million-View Video.

Let’s just say, it’s not why you’d think…

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On the internet, a one minute video is never exactly one minute. While traditional broadcast or web pre-roll video placements might occasionally force your hand into creating for a 5, 10, 15 or 30-second window, the vast majority of internet distribution channels allow for complete freedom from the constrictions of time. The anecdotal argument that online audiences will only tolerate short videos has now been proven false. Mediapost recently reported an Invodo study that found “37% of consumers spent more than three minutes watching product videos that are educational or demonstrate how to use a product.”

Whenever a client asks for a “one minute video” that’s intended for web distribution, I work with them to create a video with the appropriate informational content and it generally ends up running between 40 seconds and 1:30 in length. The takeaway here is “appropriate informational content”. Building the right message for an audience is a lot easier when you’re not watching the clock and it’s more effective to deliver a great video than one that just fits into an arbitrary time limit.

For content producers and brand managers alike, it’s important to always remember a little wisdom from Film School 101; story is king. The differentiator for good content will never be length, distribution outlet or even (in many cases) video quality. It’s not unheard of for a homemade video to amass millions of views. The key to success with an audience is to tell an engaging story that keeps their interest while it delivers your information. The rest is just adspeak.

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When producing online videos, investing in professional music is a common lost opportunity for brands. Think about it. A brand spends $30,000 to $300,000 on product marketing and consumer outreach videos, but fails to spend another 5% of that for unique accompanying music from either established or unknown artists. After all, as our Chief Creative Buddy Bryan says, “the parable of the Pied Piper is more than that; it is grounded in truth.”

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As technology and modern marketing efforts evolve, it’s common to hit road blocks when encouraging your company stakeholders to buy in to emerging loyalty programs. Set yourself up for the best experience possible by doing the basic ground work first.

Common questions:

• What are the benefits of a loyalty program?
• How is this going to impact my brands ROI?
• Is this inline with our business objectives?

Watch our video to see our Buddies and the Badgeville team explain beast practices for getting these questions answered and your company on board with investing in a digital loyalty program.

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What are the greatest challenges of creating an effective loyalty program? Find out in Part 3 of our video series as we Buddy Up with Badgeville to take on the challenges of building an effective online program. Watch and learn:

• Why customers (end users) need to clearly understand the value of a loyalty program
• The importance of sharing achievements to social platforms and understanding the impact on mobile, tablet, and desktop devices
• Common challenges when planning a user interface for a loyalty program
• Understanding how a loyalty program can align itself with your business, conversion, and referral goals

What are the common pitfalls you’ve faced when building loyalty programs? Talk to our digital community by leaving a comment below. Missed Part 2? Tune in now for more digital insights on how to tailor the right messages to your audiences.

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In Part 2 of our five-part video series on digital loyalty for MarketingProfs.com, we team up with Badgeville to explore how to better connect with users online. Watch and learn:

• How brands can communicate and tailor the right messages to the right audience
• Understanding and addressing users’ needs from the bottom to the top of the loyalty ladder
• Why loyalty is empowering consumers to interact with brands in an unprecedented way
• Benefits of partnering with companies with a core competency in customer loyalty

Take a look and tell us what you think. Missed Part 1? Don’t worry. Tune in now for more digital insights on how to strengthen the relationships with your customers.

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The Buddy Group recently partnered with Badgeville to create a five-part video series for MarketingProfs.com on the subject of Digital Loyalty. Like proud parents, we were ecstatic to see the first installment go live today: Why Digital Loyalty Matters!

Watch the short three minute video to learn:
• Why brands need to be establishing meaningful and fulfilling relationships with customers
• The importance of brands showing their commitment to loyal consumers
• The shift from traditional outbound marketing and lessons from the growth of Facebook and social gaming
• Key visitor behaviors that brands can tap into to better understand their motivations
• How digital loyalty can help brands create personal and authentic conversations with their customers

Take a look and tell us what you think!

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