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Stop and think over the events of 2011. Can you believe it all happened within the span of one year?

“Protests in Egypt.” Image from Twisted Sifter

A homeless man named Ted Williams became an instant media darling from one viral video. Earthquakes left devastation in their wake, while political revolutions rumbled across seas and at home. From world news to pop culture; natural disasters to Rebecca Black, everyday users like you and me were there to capture each rise and fall on Twitter. (more…)

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In the past year alone, Facebook captured 63.46% of all unique daily visitors to social networking sites, increasing 200% in the amount of users who access the site via a mobile device, but how does this impact you as a marketer? This proves that consumers are showing increased interest in an interactive experience. After all, 51% of consumers are more likely to buy a product from a company they ‘like’ on Facebook, and 56% are more likely to recommend a brand to a friend once they become a Facebook fan.

As a response, on Oct. 11th Facebook updated Page Insights to help give you the tools to determine your brand’s true demographic; discover who’s talking about your brand, and optimize posts to better meet your marketing goals, if utilized well. (more…)

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