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There’s a lot of buzz floating around the internet about the use of social media and search engine optimization in a successful campaign, but why, exactly, is it so important to integrate these tactics?  Our Social Engagement Specialist Buddies teamed up to explore the reasoning behind this union in an interview with our SEO Buddy, Dan Apke. Read on below to get a sneak peek inside the mind of an SEO guru. (more…)

As technology and modern marketing efforts evolve, it’s common to hit road blocks when encouraging your company stakeholders to buy in to emerging loyalty programs. Set yourself up for the best experience possible by doing the basic ground work first.

Common questions:

  • What are the benefits of a loyalty program?
  • How is this going to impact my brands ROI?
  • Is this inline with our business objectives?

Watch our video to see our Buddies and the Badgeville team explain beast practices for getting these questions answered and your company on board with investing in a digital loyalty program.

Today is a day our Buddies wait for all year long: Cow Appreciation Day! What is this beefy holiday you ask? It’s a National Chick-fil-A holiday that honors cows by eating chicken meals, given out for free by participating locations, for a day.  In reality, this is a great excuse for Chick-fil-A to give back to its customers by offering free meals to those who dress up in funky cow costumes.

If you have ever been to the restaurant, you know that nine times out of ten you can expect exceptional customer service from the bright and cheery staff. Haven’t been there? Google or Yelp it and you will read pages upon pages of praise for a job well done.

“If you ever go into a Chick-fil-A it will appear as though they are over staffed and that’s because they strive to complete drive-thru orders in 90 seconds and 60 seconds at the counter.  At the end of every transaction at Chick-fil-A you will not simply here ‘thanks’ or ‘see you later’ or ‘come back’ but rather ‘My Pleasure.’” –BigIsTheNewSmall.com

As we took our trip to Chick-fil-A Cow Appreciation Day at lunch, we started thinking; can we learn something valuable from this fast food chain? (more…)

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