BUDeBLOG » 2011 » December

As 2011 comes to a close, we can’t help but reflect on how impactful this year was. Small businesses flourished, and our lives were forever changed by Steve Jobs. We discovered the secret to viral videos and questioned Facebook’s umpteenth makeover along with you. Just as we gave thanks for a good year, we received some more great news…We won five MarCom Awards (picture courtesy of www.marcomawards.com)!

What are the MarCom Awards?

The international MarCom competition was established to recognize the creative work and generosity of marketing and communication professionals around the world. One of the most respected and well-known competitions in the creative industry, the MarCom statuette “graces the trophy cases of some of the top business and communication firms in the world” (MarCom Awards). (more…)

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6 December 2011

Get On The Music Boat

When producing online videos, investing in professional music is a common lost opportunity for brands. Think about it. A brand spends $30,000 to $300,000 on product marketing and consumer outreach videos, but fails to spend another 5% of that for unique accompanying music from either established or unknown artists. After all, as our Chief Creative Buddy Bryan says, “the parable of the Pied Piper is more than that; it is grounded in truth.”