In the past year alone, Facebook captured 63.46% of all unique daily visitors to social networking sites, increasing 200% in the amount of users who access the site via a mobile device, but how does this impact you as a marketer? This proves that consumers are showing increased interest in an interactive experience. After all, 51% of consumers are more likely to buy a product from a company they ‘like’ on Facebook, and 56% are more likely to recommend a brand to a friend once they become a Facebook fan.
As a response, on Oct. 11th Facebook updated Page Insights to help give you the tools to determine your brand’s true demographic; discover who’s talking about your brand, and optimize posts to better meet your marketing goals, if utilized well. (more…)