Archive for October, 2011

In the past year alone, Facebook captured 63.46% of all unique daily visitors to social networking sites, increasing 200% in the amount of users who access the site via a mobile device, but how does this impact you as a marketer? This proves that consumers are showing increased interest in an interactive experience. After all, 51% of consumers are more likely to buy a product from a company they ‘like’ on Facebook, and 56% are more likely to recommend a brand to a friend once they become a Facebook fan.

As a response, on Oct. 11th Facebook updated Page Insights to help give you the tools to determine your brand’s true demographic; discover who’s talking about your brand, and optimize posts to better meet your marketing goals, if utilized well. (more…)

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by Bryan Boettger, Chief Creative Officer

Steve Jobs put me on the path of my life.

“Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever.”
– Steve Jobs, 2005 Stanford Commencement Address

In the hours following Jobs’ death, I was a bit dumbstruck by the outpouring of love I saw on Facebook and Twitter. I wondered how all these friends of mine could be so affected by the death of someone they had never met.

It made me reflect. And, slowly, I began to connect the dots back. (more…)

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