Yesterday Facebook announced the launch of Deals, a program that offers discount offers to its users, in select U.S. cities. This launch has caused a big controversy about how or if other couponing companies, like Groupon, will survive. I think they are missing the bigger picture… leave the survival methods to the coupon companies and focus on how brands can capitalize on this new feature to create valuable deals for their fans. (more…)
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On Saturday, April 16th, 25 teams raced around downtown San Diego in the Fiji Water Metro Hunt, a social media scavenger hunt connecting competitors and online communities alike to decipher clues, gain the most points and win the grand prize: a trip to Fiji. The tasks ranged in difficulty – from decoding Japanese characters to figuring out riddles in honor of Foursquare Day. (more…)
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Saturday, April 16, 2011 isn’t just any normal Saturday – it’s Foursquare Day! For most audience engagement professionals this day will be full of celebrating one of the oldest location-based platforms that continues to connect brands and audiences based on their daily travels. Our Buddy Heather from our Audience Engagement team wasn’t quite sure how she was going to celebrate this day until about 24 hours ago. (more…)
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“I don’t care how big your mansion is, you can only sit in one seat at a time. It’s about learning to be comfortable in that seat.” – Russell Simmons @UncleRush
Last weekend, I was provided the opportunity to attend the invite only, highly inspirational and informative Summit Series 2011. I had been invited to attend back in 2009 but the timing was not right. In 2008, (for those that need the reminder) the economy was in the tank, business was hurting and in hindsight…I was too. With the weight of layoffs and doom and gloom around me, I felt alone and unsure of my own abilities to lead a highly creative, innovative, tech savvy brand engagement team. Knowing what I know now, after attending Summit Series D.C. 2010 and now Summit Series at Sea 2011, NOT attending in 2009 was potentially one of the biggest mistakes I could have made. (more…)
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by Bryan Boettger, Chief Creative Officer
Our CEO, Pete Deutschman, likes to brag about our work and our employees. He doesn’t like to brag about himself.
So, I’m going to brag for him. (more…)
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