A website is only a slice of the overall digital footprint and mobile is just getting started. Think of the PSP/iPhone app war about to go down!
–Content should be created for as many digital distribution paths as possible (based on appropriateness)
–Interacting with content beyond your computer or website is key to every form of marketing. Understanding what is possible and “what works” is invaluable knowledge.
—-Direct Response
—-Affinity
—-Promotion
—-Branding
–Integration across multi-platforms requires serious geeks who can work within the confines of marketing KPI and leverage ANY digital platform properly.
–Widgets are not going anywhere…just evolving. What I mean is that where widgets are placed and how they interact with the other content on the page (or on your screen in the case of next generation widget enabled TVs).
See this widget example we did for McDonalds McCafe
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