Answer: send a text message of course.
The Buddy Group’s MYBroadway.com launched a great new integrated mobile, digital billboard, messaging campaign for Shrek, The Broadway Musical. Shoot us a note if you see it!
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The best movies about the Wild West often portray a pair of buddies battling foes to bring safety and harmony to their community. While this project lacked any shootouts, it did contain two powerhouses “buddying up”, to introduce and demonstrate one of the most innovative new products to reach retail shelves.
The Buddy Group helped Western Digital dive into the consumer electronic marketplace with the release of the WDTV HD Media Player. This latest WD innovation allows users to navigate through their own assortment of photos, videos and music on their television via single device. Simply load files onto this portable device so you can organize and watch with unsurpassed ease.
TBG was brought in to create the User Interface, promotional video and product emulator. The video and emulator allow salespersons to showcase the WDTV HD Media Player to interested parties. While the emulator is more of direct sales tool used for face-to-face meetings, the video is being shown more prominently, including placement on the WD home page.
This project puts a spotlight on TBG’s ability to create fantastic motion graphics for a variety of deliverables from onscreen displays to laptop emulators. The design team completed this world-class, amazing work under an extremely tight deadline. Nothing new here at The Buddy Group, where turning stress into success is something we thrive on for clients.
Western Digital is very pleased with the quality and creativity of both the user interface and the video. Produced in multiple languages, their international colleagues have also given resounding thumbs up on the video.
Quite simply put, the WDTV HD Media Player is remarkable tool that will enhance your digital life.
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When is the right time to make THE change? It’s an age-old question that empowers some and cripples most. The subject matter is nearly irrelevant to the equation. From personal relationships and new careers to weekly routines and business plans, any decision can be a difficult one.
One of the areas of great change in the immediate future will be how print publications keep up with a fragmented audience that is no longer apt to reading the morning paper over a morning Cup o’ Joe. Instead, they are seeking information on the go while powering down a triple espresso or energy drink of choice.
As the economic climate churns and technology catches up to creative visions, many publishers are realizing the time is right to change their focus from traditional print to online distribution. Case in point The Christian Science Monitor, which is one of the most recognized national papers. The publication recently decided to cease daily publication of its printed paper. It will still provide a print version, in a weekly format, while shifting its primary focus to its online presence including a daily electronic subscription product.
Many factors come into play when considering a major change of direction. For example, downsizing of staff, decreasing ad revenue coupled with higher production costs and of course, the increase of online options. Surely, The Christian Science Monitor is not alone in feeling the need to address its clientele where they are more inclined to be engaged, which happens to be when they are online.
Odds are if you have not already, soon your company will be debating whether or not the time is right to move its messaging more online than off. Any form of traditional communication—from a company newsletter and quarterly investor reports to product brochures and coupon books—can find a spark by blazing a trail along the digital frontier.
Delivering your message electronically helps track the success of these efforts. Unlike most offline efforts, everything you do digitally can be closely measured. For example, you’ll know how many users opened the email, read the document and/or acted upon a call to action. It also has a side benefit of taking a “green step” by reducing your company’s paper trail.
So when these winds of change blow through your meeting rooms, do not fear letting go of conventional tactics and following the lead of others by going digital. Regardless of scope, this change will be a powerful step forward for your company, one that colleagues will commend and competitors will fret.
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