The much anticipated arrival of the T-Mobile G1 with Google, the first commercially available phone to run on the ‘Android’ operating system, is just hours away. This latest innovation provides extremely tech-savvy folks with tools to develop and offer unique applications to consumers. However, unlike Apple, Google is taking a much more laid back approach for developers such as applications without fees, review or Google approval.

T-Mobile G1 (use)This opens the door for The Buddy Group’s creative team to develop some killer applications for our clients. These applications open doors to highly desirable demographics. Branded apps as well as internal tools are proving to be just as successful as their generic or iPhone centric counterparts. So if your company is seeking to make splash in the mobile space now is the time to reach out and grab a buddy.

Back to the phone itself, the world is about to receive a true alternative to the Apple iPhone, a robust phone with a multimedia focus that is powered by T-Mobile’s high-speed 3G network. T-Mobile G1 offers Wi-Fi, GPS and several other features.

On the fence about whether to shell out $179 for a T-Mobile G1 or simply cannot wait any longer to get your hands on it? Well there is online emulator that lets prospective buyers get a feel for the G1. While you cannot exactly feel the devise it does provide interactivity with the QWERTY keyboard, the touch screen and a host of other features and functions. The virtual phone lets users simulate calls, e-mails, Web browsing, messaging and navigate music libraries.

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Pete Deutschman Pete is Chief Buddy at The Buddy Group. Twitter @mybuddypeted

This post is the author's opinion and not necessarily that of The Buddy Group™ (unless it's about ice cream - they never disagree about that).

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