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15 July 2008

Buddies Up To The Kodak Challenge

Celebrating the special moments in life is a hallmark of Eastman Kodak Company. So the marriage with the picturesque scenes from PGA TOUR seems like a perfect match. Starting next season the two come together for The Kodak Challenge, a first-of-its-kind competition for PGA TOUR players that celebrate beautiful holes and memorable moments on the PGA TOUR.

In support of this new relationship, The Buddy Group was called upon to develop the Kodak Challenge website and social marketing pages. The initial launch of site coincided with a press conference on June 25 announcing the latest innovation on the PGA TOUR.

Currently fans can get an overview of the Kodak Challenge and get full bios with videos from the Advisory Board members who will be selecting the Kodak Challenge holes. You can also submit your best fairway shot for the Golf Picture of the Week.

To complete the online picture TBG will add components allowing users to vote for Kodak Challenge holes and submit their golf stories. TBG will also continue support efforts on the Kodak Challenge Facebook page and other social networking sites.

Stay tuned for more information.

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Discover

8 July 2008

B2B Blogging

In a continuing effort to pass along words of wisdom I encounter in daily readings, here are some quotes and link to a well-written piece on Business-to-Business blogs.

“The number of business-to-business firms to begin blogging last year plummeted compared with 2006 as corporate bloggers ran into roadblocks stemming from a misalignment between invested effort and expected returns. That’s according to a new report from Forrester Research, “How To Derive Value From B2B Blogging…

Corporate bloggers are apparently struggling to sustain a conversation, while many B2B marketers are failing to realize that good blogging style should resemble a coffee shop conversation, not a whitepaper.

As a result, most B2B blogs are dull, drab, and don’t stimulate discussion, according to the Forrester report. More than 70% of the corporate blogs it reviewed stick strictly to business or technical topics and don’t share much personal insight or experience.”

Read the complete article from OMMA on Business To Business blogging.

As a result of this finding, my next post will be a tutorial on how to check and send email on your Blackberry while giving your infant a bottle at 2 a.m. A must read for any successful entrepreneur who moonlights as an equally devoted mother or father.

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